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how to look after your blooms

Ensure your vase is clean and filled with fresh water every 2 days.

Keep flowers away from direct sunlight, drafts and heat/air conditioning. Any extreme changes in temperature will shorten their life. Most flowers live the longest in cooler rooms without direct sun. Phalaenopsis orchids and Hydrangeas can be fully submerged in water overnight once a week to help longevity. Re-trimming the stems at a 45 degree angle will also help keep flowers fresh as it allows them to drink more water.

You do not need to add anything additional to the water. Flowers get their nutrients from fresh water. Make sure you choose the correct size vase for your flowers and avoid having any foliage or flowers sit in water as this encourages the growth of bacteria which can shorten the life of your flowers.

Why you should invest in flowers...

If you think your flowers are going to last for weeks you're going to be disappointed. Flowers are living and therefore perishable, but don't write them off as a waste of money just yet.

A coffee is also short lived, purchased to be consumed and provide a caffeine hit. If you expect to still be experiencing the caffeine effects 12 hours later, you're going to be disappointed. But if you see the coffee for what it is, a delicious and slightly addictive mini indulgence that you have chosen to splurge on because you work hard, then it's worth every cent.

Flowers are the same. While their beauty is fleeting, the joy and refreshment they will bring for the 3 or 4 or 7 days they sit on your kitchen table is absolutely worth it. To spend money on flowers is to invest into self care. Each one is beautiful and unique and perhaps even more valuable because of their limited existence.

Why flowers cost so much

a flower story



A farmer plants a seed, someone else waters it, someone else will remove the weeds and prune, stake and fertilise it. Months later a flower buds and grows, and if there aren't any floods, or fires or scorching hot days or bugs who eat it, then hopefully that flower gets cut, bundled up with other hand picked blooms. It is then wrapped and taken to the flower markets.

The growers usually arrive at 11pm, yes PM. They do this 3 times a week, many of them coming from hours away to sell what they have toiled so hard over. They set up their market stalls, fill hundreds of water buckets, re-trim hundreds of bunches to keep everything fresh, wrap those that need protecting and begin to sort out orders.



Then we (the florists) arrive. It's usually around 4:30am, but because we never know exactly which flowers be available at market, and because we are often buying flowers for 100 orders (plus an event or 2) we usually get there a little earlier just to make sure our growers have the flowers we hope they are going to have.

Even though there are over 100 stalls in the markets the best things still disappear quickly. Once a variety sells out there is no way to get it until the following market day. So we run. From stall to stall, at 5am while most people are sleeping we are pacing up and down, trying to find the freshest, most beautiful flowers we can.

While we race we count, and try and make sure we haven't blown the budget. We can't spend too much because anything we don't sell has to be thrown away (we don't send out old flowers) but we also have to buy enough to be able to fulfil all the orders that might come in. It's a balancing act, somtimes we win, sometimes we don't.



We arrive at the studio around 7am and the race is on to get hundreds of bunches of flowers trimmed, unbundled and into the sea of waiting buckets. Once in water, we go through every single stem (close to 1000 on an average day), we remove the leaves and any bruised petals and we place them on the floor ready to be used in our arrangements.



The flowers are ready and so we begin; flipping roses, fluffing petals and trying to tame all the quirky ones. Hand selecting with intention every flower we create each arrangement as though we were sending it to our best friend or mum. Once the bouquet is made we wrap it, taking great care to make sure every stem is in water and every flower is safe. We add lengths of ribbon and stickers and our lovely card.

We then photograph every single arrangement and email every customer (yup every single one) so you can see a picture of the flowers you ordered. The flowers are then organised in the delivery run and our wonderful team of drivers pack them carefully into the waiting vans.



Our drivers navigate traffic, heat and rain to make sure these flowers make it to their final destination. Often people are not home. They knock and wait and call and wait. They negotiate Sydney parking and apartment foyers, they traverse stairs and wait for elevators. They are the final step in a long chain of people who have worked hard to make sure this very beautiful but volatile living thing achieves the purpose it was grown for.

It's been a big day for the flowers (and the florists) and when you think back to where they were at 5am, they have come a long way.